How to spend your marketing budget wisely?
Marketing budgets are being renewed. How did you spend your budget this year? Does your company have a use it or lose it policy? Our team recommends maximising your marketing budget by using a mix of promotional products and marketing techniques.
A marketing budget is a financial plan that allocates funding to various initiatives to achieve the company’s overall goals. It allows you to set aside funds for marketing activities and give you a framework to track how much has been spent and how well it’s working. With it, it’s easier to measure the return on investment (ROI) of your marketing efforts.
Marketing budgets come in many forms: some businesses have one annual budget for everything, while others have separate budgets for each channel they use. But whatever type of budget you choose should be based on your goals and objectives — not just on what you’ve been spending in the past.
If you still have some spare marketing budget but do not have an event where you need promotional products just yet, consider these two options:
Book sales at Pre-Chinese New Year pricing. Never ship by air if you want to achieve a more Greened marketing effort.
Spend now and enjoy the returns later. Purchase-with-purchase promotions offer fantastic investment opportunities.